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Senior Creative Engineer · Visual Designer · Evanston / Chicago

I turn complex digital work into clear, scalable systems.

I’m Dane Georges, a visual designer and senior creative engineer with 10 years of experience across storytelling, digital production, branding, and creative management. I build design systems, automated campaign tools, digital experiences, and production workflows that help teams make consistent work at scale.

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Selected client work

Brands I’ve worked with

U.S. ArmyDelta FaucetAmerican Family InsuranceState FarmJimmy John’sPencilmationSpectrumLilly

Selected work

Three Case Studies
One consistent approach.

Understand the constraint. Build the system. Make the outcome easier to repeat.

01
U.S. Army

Design systems · Brand systems

Giving a complex ecosystem a shared identity and story

Figma librariesMotion designDocumentation

The problem

Army Marketing Cloud aimed to make recruitment more personal while giving recruiters better information and support. Its interconnected capabilities needed a clear identity and narrative for marketers, recruiters, and prospective recruits.

What I owned

I helped develop the AMC logo and seven capability icons, extended the system into brand animation, storyboarded and directed a four-part video series, and created shared Figma storyboards and conference collateral.

The value

A connected identity and communication system spanning icons, motion, video, and print—giving AMC a consistent way to introduce its capabilities and explain their value.

Connected ecosystem · Animated timeline
Capability icon system
Conference collateral · Trifold
02

Product experience · Email systems

Connecting modular email design to campaign delivery

Modular UIEmailify systemSalesforce

The problem

Delta Faucet needed to move beyond one-off email creations toward a reusable foundation connecting design components with production-ready HTML and Salesforce delivery.

What I owned

I developed modular Figma email components with reusable structures, variants, and guidance. Using Emailify, we established one-to-one HTML counterparts that could move directly into the client’s Salesforce instance.

The value

A reusable design and HTML foundation that connected creative assembly with campaign delivery and supported the team’s move away from one-off production.

Reusable component library
Component spacing · Dev Mode
Responsive HTML · Desktop & mobile
03

Creative engineering · Automation

Building reusable creative and the knowledge to scale it

CeltraAutomationEnablement

The problem

American Family Insurance’s creative needs spanned web display and social video, requiring reusable production tools, Celtra adoption, and closer connections with media delivery teams.

What I owned

I developed web display banners and reusable social video templates, produced documentation and training, served as a Celtra subject matter expert, and explored more connected creative and media workflows.

The value

Reusable creative across display and social video, supported by documentation, training, and platform expertise that helped teammates adopt Celtra and scale production.

Multi-format social templates
32-creative display system
Content matrix → live creative

Where I fit

Useful when the work needs both craft and structure.

Skill 01 · SystemsDesign systems+

Atomic design, Figma libraries, reusable components, documentation, and governance.

Skill 02 · ScaleDigital production at scale+

Modular campaigns, Celtra automation, localization, templates, and production workflows.

Skill 03 · ExperienceProduct & experience design+

Mobile optimization, responsive UI, prototyping, journey simplification, and data visualization.

Skill 04 · DirectionCreative direction & storytelling+

Art direction, motion, storyboarding, illustration, branding, and team leadership.

DG / DESIGNER PROFILELEVEL: SENIOR

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