RAPP

STATE FARM

Web Banner Design - Celtra

Bringing Scalable, Dynamic Creative to Market with Celtra

As part of the Creative Engineering team at RAPP, I was brought in to help prove the effectiveness of Celtra’s dynamic creative capabilities to State Farm. The goal was to showcase how Celtra could streamline the production of high-volume, personalized ad variations while maintaining brand consistency and engaging animation.

Working from a strategic framework outlined in an Excel sheet, we developed 189 unique ad variations tailored to different audiences and messaging objectives. I built a dynamic template within Celtra using the matrix function, allowing us to input headlines, images, and animations that aligned with State Farm’s brand guidelines. This process automated the production of these creative assets, ensuring quick deployment and seamless implementation in-market.

By leveraging Celtra’s automation tools, we demonstrated how scalable, personalized advertising could be efficiently executed at a high level. The project not only validated Celtra’s capabilities for State Farm but also showcased how dynamic creative can enhance audience engagement while maintaining design integrity.