RAPP
U.S. ARMY
Email Design - FIGMA
At RAPP, I leverage Figma on the Army account to design dynamic email modules, develop a comprehensive asset library, collaborate seamlessly with developers, and produce captivating motion graphics aimed at inspiring the next generation of Army recruits.
Production design
As the Production Lead at RAPP, a data marketing agency, I lead the creation of the Army’s tailored digital, print, and video content to support local marketing initiatives across the country.
I manage the Army’s DAM where all campaign assets are stored and assist Recruiters and Local Field Marketers in fulfilling local marketing requests.
From 2022-2023, I assisted in the development of 400 local ad buys in traditional mediums like billboards, web banners, stadium takeovers, and print ads. These requests range from resizing assets for a vendor to creating fully custom assets that leverage the campaign national assets for local markets.
CUSTOM VIDEO REQUESTS
I edit and retag Army local spots for local markets. Each video spot is customized with a unique end frame so each spot speaks directly to its intended audience.
This is an example of 4 different army campaigns using end frames I customized in Adobe Premiere.
I exported 539 video requests from 2022-23 for various Army campaigns.
LOGO DESIGN
4 logos created for new branches of the RAPP QE department.
